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Technology Leader Increases Sales Power, Implements Strategic Marketing
Overview The experts at Perot Systems specialize in helping organizations control costs and cultivate growth through sophisticated systems and technologies. Close, collaborative relationships with clients are key, but a surge in growth jeopardized the company's ability to efficiently scale processes involved in capturing, tracking, and sharing customer information. A comprehensive solution was needed to handle a high volume of customer contacts while also addressing emerging marketing needs. Within four months, Perot Systems deployed Microsoft Dynamics CRM, creating a centralized repository of customer data. The sales force now can document all customer communication and track what happens to leads and prospects. The marketing team uses Microsoft CRM to create targeted campaigns and track responses.
| Publisher | Microsoft | File Format | HTML |
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| Date Published | November 2006 | ||
| Format | Case Studies | ||
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