Webcast: How British Airways Innovated to Compete with "No Frills" Carriers

Overview In this Vision Series interview, British Airways CIO Paul Coby explains just how IT and innovation drove the airline's recent turnaround. Hint: he didn't go confusing IT with R&D.



Further White Paper Details
PublisherZDNet   
Live Date25th October 2006 10:55 BST
FormatWebcast   
Topics
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