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Knowledge and Data Management White Papers

[x+1] Optimizes Clients' Sales Efforts With SAS

Overview Knowing exactly which products and services potential customers need the moment they enter a Web site - before they even log in - is the surest way to optimize the advertising dollars. Using SAS software, [x+1], a leading provider of conversion optimization solutions for advertisers - knows how to make that happen. [x+1]'s products leverage traditional and online direct marketing techniques for its clients by anonymously analyzing many types of demographic, transactional and behavioral data. It then uses predictive modeling to automatically determine the right audience for each client and the right offers for each segment of that audience. The New York-based company accomplishes that lofty goal by using a variety of SAS offerings, including SAS Enterprise Miner and SAS/OR.

Further White Paper Details
Publisher	SAS Institute	File Format	HTML
Date Published	September 2006
Format	Case Studies
Topics	Knowledge and Data Management, Data Mining - Analysis, Business Intelligence - Data Warehousing

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