Sales - Marketing White Papers
Sports Franchise Scores a Win With New Customer Relationship Management System
Overview For Suns Legacy Partners, intimately understanding customers is critical to success, but that was increasingly difficult because its customer information was spread across several nonintegrated systems. Plus, there was no companywide method of managing sales and marketing processes, and the company struggled to track and improve its customer relationships. Suns Legacy Partners worked with partner Resolute to implement Microsoft CRM (now part of Microsoft Dynamics), pulling together all customer information into a single solution that provides a comprehensive customer view. The company can track and manage all customer interactions, understand and measure the success of marketing campaigns, and target cross-selling and up-selling offers. Employees accomplish their tasks and respond to customer issues using familiar tools such as Microsoft Office Outlook 2003.
| Publisher | Microsoft | File Format | WORD |
|---|---|---|---|
| Date Published | September 2006 | ||
| Format | Case Studies | ||
| Topics | |||
-
Did you find this white paper useful? 2 out of 3 users found this white paper useful
White Paper RSS
Download
Register
