Services White Papers
The Mark Anthony Group Helps Keep Mike's Hard Lemonade on Track
Overview Based in Vancouver, British Columbia, the Mark Anthony Group (MAG) is a privately held manufacturer and distributor of premium wines and alcoholic beverages including Mike's Hard Lemonade, which has become the number one brand in its category and is largely responsible for the company's phenomenal growth. MAG's primary markets are the United States and Canada, with revenues in excess of U.S.$324 million/CDN$400 million per year. MAG needed better collaboration between customers, partners, and vendors. It realized that the project management solution it had in place - using Microsoft Excel spreadsheets to manage project timelines and sharing them using e-mail - was slowing down task management processes and duplicating work efforts.
| Publisher | Microsoft | File Format | WORD |
|---|---|---|---|
| Date Published | September 2006 | ||
| Format | Case Studies | ||
| Topics | |||
-
Did you find this white paper useful? 5 out of 8 users found this white paper useful
White Paper RSS
Download
Register
