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How Does Your Company Present Itself?: Personalization, Consistency, and Persuasion Across Customer Touchpoints
Overview Companies spend millions of dollars producing and distributing documents and communications that fail to capitalize on what they know about their customers. Oftentimes, these customer communications fall woefully short of reinforcing brand, developing customer loyalty, and providing a unique customer experience. These communications tell customers what they owe, what was shipped to them (or not), and what activities they've performed. While past waves of personalization technology were a severe disappointment, today one can see new, practical, and very affordable solutions emerging that make it possible to turn dense documents from the front and back office systems into persuasive, engaging, personalized communications with big bottom line impact. These solutions are known as Enterprise Document Presentment systems (EDP).
| Publisher | StreamServe | File Format | |
|---|---|---|---|
| Date Published | August 2006 | Downloads | 103 |
| Format | White Papers | ||
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