Sales - Marketing White Papers
New Luxury Creators and the Forces That Support Them
Overview In Europe, the United States, and the developed regions of Asia-Pacific, consumers in the affluent middle class are flocking to New Luxury. The emerging market of New Luxury presents a major opportunity for business leaders to pursue their own aspirations and realize growth and profits along the way. The challenge for New Luxury creators is that, when they become successful, their outsider thinking be-comes the new conventional wisdom, and competitors flood the market hoping to capitalize on it. As a result, New Luxury creators must force themselves to think like outsiders all over again. To maintain the "Outsider inside" approach, a conventional consumer company needs to break the patterns of conventional new-product launch.
| Publisher | SAS Institute | File Format | HTML |
|---|---|---|---|
| Date Published | August 2006 | ||
| Format | White Papers | ||
| Topics | |||
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