Loyalty Cards: Are You Missing Out on Smarter Ranging and Promotional Intelligence?
Overview Customer loyalty data is widely available in the Fast Moving Consumer Goods (FMCG) industry. It has the potential to provide unparalleled understanding by placing the consumer at the centre of the issue, escaping the traditional reliance on secondary sources, such as Electronic Point Of Sale (EPOS) data. However, loyalty data is often considered as expensive and in a standardised report often fails to provide the insight necessary to really market anything differently. This webcast provides some examples of how loyalty data can be used to provide actionable insight and demonstrates a better way of doing things both in terms of promotions and in ranging.
| Publisher | Ipsos | ||
|---|---|---|---|
| Live Date | 11th August 2006 01:00 UTC | ||
| Format | Webcast | ||
| Topics | |||
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