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Knowledge and Data Management White Papers

Data Management: Getting Clean

Overview Dirty data can damage every aspect of the business. On the customer-service side, bad and out-of-date information can mean failed marketing promotions and angry customers. The benefits of squeaky clean data are numerous (and, in many ways, obvious): Better customer data means improved customer service and a decreased risk of failed marketing promotions, not to mention new opportunities to cross- and up-sell. A number of cleansing-software vendors have appeared within the last few years, and their offerings are largely similar. Regardless of which a person picks, analysts say data-cleansing software should include several important tools: data profiling, which helps analyze data and find inconsistencies; parsing, which identifies different types of data and puts them in specific fields; standardization, and which ensures consistency throughout the data.

Further White Paper Details
Publisher	Ziff Davis Media	File Format	HTML
Date Published	August 2004	Downloads	15
Format	White Papers
Topics	Knowledge and Data Management, Data Quality

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