Infrastructure Management White Papers
Mobile Content Delivery
Overview The Mobile Content Delivery Solution (MCDS) breaks away from the siloed architectures of today and utilizes a horizontal Service Oriented Architecture approach. This approach leverages the individual components in the MCDS solution to create, deploy, and deliver a wide spectrum of applications and content. MCDS provides the carrier with revenue generating opportunity through the ability to cross sell and up sell content via personalization, bundles, and campaigns. MCDS allows operators to quickly and easily define and implement targeted campaigns allowing the promotion of content and content bundles such as games, ring-tones or music to users most likely to purchase them. MCDS also provides a user experience that is simplified and tailored for their device.
| Publisher | BEA Systems | File Format | |
|---|---|---|---|
| Date Published | February 2006 | Downloads | 36 |
| Format | White Papers | ||
| Topics | |||
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