Database Marketing White Papers

Case Study: Banca Popolare Di Milano

Overview This Italian bank set out to offer better customer service--and started by transforming its IT. IBM helped it break down the walls separating different customer-service channels, to give the company a single view of its clientele. The result was improved service, enhanced cross-selling opportunities and faster time to market.

Further White Paper Details
PublisherIBM File FormatPDF
Date PublishedDecember 2004 Downloads127
FormatCase Studies   
Topics
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