Mobile - Wireless Communications White Papers
The Spam Issue in Mobile Business: A Comparative Regulatory Overview
Overview The emerging mobile industry is expected to be characterized by increasingly personalized and location-based services. Among these services, personalized mobile marketing and advertisement services are predicted to be particularly important. However, besides the excitement about the potential innovative one-to-one marketing strategies enabled by the mobile medium, growing concerns are been raised about the protection of the users' privacy from what can become extremely intrusive practices in an intimate personal space. There is indeed a thin line between providing useful services and bombarding the user with mobile spam. This paper illustrates and compares the regulatory frameworks of Switzerland, the European Union and the United States, and analyzes their likely implications for the mobile business industry.
| Publisher | University of Lausanne | File Format | |
|---|---|---|---|
| Date Published | June 2004 | ||
| Format | White Papers | ||
| Topics | |||
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