Sales - Marketing White Papers
Dial-a-Donut: Romans Opt in for Coffee Coupons
Overview In the United States, Dunkin' Donuts has for decades been a household name for coffee, donuts, muffins, and all things "early morning." When the company expanded to Italy under the auspices of Sweet & Co., they were, naturally, new to the neighborhood. The challenge before them was to increase brand awareness and foot traffic to its eight new outlets in Rome. Dunkin' Donuts chose a mobile marketing solution to expand their traditional marketing mix and enable them to reach into consumers' pockets - to their mobile phones. Together with Mobile 365 and Adreact, Dunkin' Donuts launched a mobile campaign that involved four billboards, radio ads that played regularly for two weeks, 1500 promotional leaflets dropped among students, and advertising posters displayed in all eight stores.
| Publisher | Mobile 365 | File Format | |
|---|---|---|---|
| Date Published | May 2006 | Downloads | 1 |
| Format | Case Studies | ||
| Topics | |||
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