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Sales - Marketing White Papers
Dial-a-Donut: Romans Opt in for Coffee Coupons
Overview
In the United States, Dunkin' Donuts has for decades been a household name for coffee, donuts, muffins, and all things "early morning." When the company expanded to Italy under the auspices of Sweet & Co., they were, naturally, new to the neighborhood. The challenge before them was to increase brand awareness and foot traffic to its eight new outlets in Rome. Dunkin' Donuts chose a mobile marketing solution to expand their traditional marketing mix and enable them to reach into consumers' pockets - to their mobile phones. Together with Mobile 365 and Adreact, Dunkin' Donuts launched a mobile campaign that involved four billboards, radio ads that played regularly for two weeks, 1500 promotional leaflets dropped among students, and advertising posters displayed in all eight stores.
Further White Paper Details
| Publisher | Mobile 365 |
File Format | PDF |
| Date Published | May 2006 |
Downloads | 1 |
| Format | Case Studies |
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| Topics | |
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