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Mobile - Wireless Communications White Papers

Meet Blue or Atomic Kitten: Innovative Mobile Marketing Campaign

Overview Virgin Mobile France launched an "instant win" mobile marketing campaign to promote the new singles of two famous British bands: Blue and Atomic Kitten. Virgin wanted to use the campaign to attract teenagers and young adults to create fan communities. The promotion ran in June of 2003. There were 30,000 CDs printed with the SMS shortcode information on the inserts. Virgin Music France received approximately 3000 replies to this promotion, a 10% success rate. Virgin Mobile France selected Mobile 365 on the strength of the company's quality of advice, as well as the suitability and usability of the applications.

Further White Paper Details
Publisher	Mobile 365	File Format	PDF
Date Published	May 2006	Downloads	5
Format	Case Studies
Topics	Mobile - Wireless Communications, Cellular Equipment, Sales - Marketing

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Channel:
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Tags:
p2p,
kazaa

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Channel:
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In this webcast, our panel of experts will review where we are with next generation telecoms in the UK, working through the concept of 'Telecoms 2.0': - Realising the potential of Next Generation Networks - why it isn't just about the technology? - What attributes should firms be looking for in their telco partner? - Is the relationship between telco provider and customer changing? - What things need to happen to make next generation services a reality? - You say you want the supplier to change. Do you want to change too? - What is Telecoms 2.0?

Publisher:
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Publisher:
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IBM Information Server Change Data Capture

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Publisher:
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Publisher:
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