Sales - Marketing White Papers

Mobile Marketing Association (MMA) Case Study: Silicon Valley Football Classic

Overview SVFC was looking to accomplish the following objectives: engage the fans with an entertaining interactive experience, provide branding exposure for key sponsors, e.g. H-P, and pilot text messaging as a mean to engage fans. ILoop Mobile and the Silicon Valley Football Classic organized two standard rate in-game mobile initiatives for the Silicon Valley Football Classic: SVFC On-Field Photographer Contest, and quizme sports trivia contest. Fans entered the SVFC Mobile On-Field Photographer Contest by text messaging SVFC to a standard rate short code.

Further White Paper Details
PublisherMobile Marketing Association (MMA) File FormatHTML
Date PublishedMay 2006 Downloads1
FormatCase Studies   
Topics
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