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Cellular Equipment White Papers
Mobile Marketing Association (MMA) Case Study: Broadway Marketplace
Overview
Broadway Marketplace, an upscale Cambridge, Massachusetts grocery store, wanted to offer its Harvard clientele a loyalty program that would both reward their patronage and enable Broadway to communicate with customers immediately, with measurable impact. Coupled with the out-of-reach cost of advertising in major metropolitan newspapers, the ineffectiveness of traditional circulars, and limited internal resources, Broadway sought a new and innovative way to get their message out quickly without taxing internal resources. After considerable searching, Broadway Marketplace selected a solution from MobileLime, the only relationship-based mobile marketing, loyalty, and payment solution provider, which would enable the grocer to offer its customers special savings linked to their cell phone through a customized mobile loyalty program.
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