You are here: silicon.com > Resources > White Papers > IT Management > Business Functions > Sales - Marketing

Sales - Marketing White Papers

Mobile Marketing Association (MMA) Case Study: Vidal Sassoon

Overview Vidal Sassoon wanted to target the upwardly mobile, fashion conscious women of Hong Kong's social scene with the relaunch of one of its premier hair care ranges; a group who are more likely to be wireless or online than sat in front of the TV. The Hyperfactory developed a mobile campaign, incorporating downloadable wall papers and a viral mobile game, to attract the largely 'on the go' audience, constantly seeking entertainment and activity during commuting times. As each level of the game was completed it revealed key visuals from the 'Perfect Silhouette' TVC on the mobile. Players could invite friends to play by inputting the friend's mobile number via SMS.

Further White Paper Details
Publisher	Mobile Marketing Association (MMA)	File Format	HTML
Date Published	May 2006
Format	Case Studies
Topics	Sales - Marketing, Mobile - Wireless Communications

Did you find this white paper useful? 1 out of 1 users found this white paper useful

A Day in a Low Carbon Life 2012

Publisher:
IBM

Microsoft Dynamics? CRM Online

Publisher:
Microsoft

Freight Provider Boosts Sales by $1.5 Million With Standardized Operating System

Publisher:
Microsoft

A Guide to Providing Proactive Protection to Consumer Online Transactions

Publisher:
VeriSign

Leverage the Benefits of a Shared Authentication Network to Help Drive Consumer Retention and Strengthen Competitor Differentiation

Publisher:
VeriSign

Tags:
sales - marketing

Live Webcast: Telecoms 2.0 - Where is telecoms heading?

In this webcast, our panel of experts will review where we are with next generation telecoms in the UK, working through the concept of 'Telecoms 2.0': - Realising the potential of Next Generation Networks - why it isn't just about the technology? - What attributes should firms be looking for in their telco partner? - Is the relationship between telco provider and customer changing? - What things need to happen to make next generation services a reality? - You say you want the supplier to change. Do you want to change too? - What is Telecoms 2.0?

Publisher:
ZDNet UK

Telecom 2.0: Mind over matter

ntl:Telewest Business believes that the role of the telco is evolving. Gone are the days when it was enough to simply focus on circuits and minutes, customers now need a far higher degree of interaction and look for suppliers who will talk business solutions with them.

Publisher:
ntl:Telewest Business

IBM Information Server Change Data Capture

In today's fast-paced world, access to real-time data has never been more important. To be successful, organizations need to be able to report and analyze corporate data quickly and easily, regardless of what applications created the data, what platform they're running on, or what database they're stored in.

Publisher:
IBM

An examination of server consolidation: the trends that can drive efficiencies and help businesses gain a competitive edge

This white paper provides a starting point for organizations contemplating server consolidation. It includes an overview of server consolidation concepts and techniques and provides guidance on methodologies. It also looks at the potential cost savings associated with server consolidation and offers information on how organizations can sustain the advantage they have gained by consolidating their servers.

Publisher:
IBM

Also on silicon.com

Site Navigation:

Sales - Marketing White Papers

Mobile Marketing Association (MMA) Case Study: Vidal Sassoon

Quick Sitemap Links:

About Us

Search

Blogs

Verticals

Advertising Features

CNET Networks in Europe

CNET Networks in the United States

CNET Networks in Asia Pacific