Cellular Equipment White Papers

Mobile Marketing Association (MMA) Case Study: Epicurious.com

Overview Leading recipe website Epicurious.com was looking to differentiate its product from competitors, build a regular audience of loyal users, increase site traffic, and increase revenue. In response, Juice Wireless, Inc., created EpiToGo with Tag-n-Retrieve technology, a first-of-its-kind application that makes it possible for Epicurious visitors to easily download recipes to their mobile phones.

Further White Paper Details
PublisherMobile Marketing Association (MMA) File FormatHTML
Date PublishedMay 2006
FormatCase Studies   
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