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Mobile Marketing Association (MMA) Case Study: R/GA

Overview R/GA wanted to send an interactive e-greeting to its clients during the 2005 holiday season. The campaign, entitled Make a Beautiful Noise, allowed e-greeting recipients to compose their own ringtone and download it to their cellphones. R/GA contacted Kikucall to deliver the custom ringtones to domestic and international clients in the following countries: United States, United Kingdom, Germany, France, Finland, Singapore, and Hong Kong. Kikucall developed an online ringtone interface that was integrated into the e-greeting.

Further White Paper Details
Publisher	Mobile Marketing Association (MMA)	File Format	HTML
Date Published	May 2006	Downloads	1
Format	Case Studies
Topics	Mobile - Wireless Communications, Cellular Equipment, WAP

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