Mobile - Wireless Communications White Papers

Mobile Marketing Association (MMA) Case Study: R/GA

Overview R/GA wanted to send an interactive e-greeting to its clients during the 2005 holiday season. The campaign, entitled Make a Beautiful Noise, allowed e-greeting recipients to compose their own ringtone and download it to their cellphones. R/GA contacted Kikucall to deliver the custom ringtones to domestic and international clients in the following countries: United States, United Kingdom, Germany, France, Finland, Singapore, and Hong Kong. Kikucall developed an online ringtone interface that was integrated into the e-greeting.

Further White Paper Details
PublisherMobile Marketing Association (MMA) File FormatHTML
Date PublishedMay 2006 Downloads1
FormatCase Studies   
Topics
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