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Mobile Marketing Association (MMA) Case Study: Golf Pride

Overview Golf Pride, a division of Eaton Corporation, is the leading supplier of grips to the golf club manufacturing industry and the top choice for grip replacement. Golf Pride grips are the overwhelming choice among tour players, club pros, and top amateurs worldwide with a market share of nearly 80%. Blattner Brunner/SRC is Golf Pride's integrated marketing agency. Golf Pride was looking to maintain its leadership position in the golf grip category by growing both the category and the company's market share. The solution was a mobile, interactive marketing campaign - including a downloadable golf game - co-developed by Blattner Brunner/SRC and AvantGo and distributed on the AvantGo mobile Internet service.

Further White Paper Details
Publisher	Mobile Marketing Association (MMA)	File Format	HTML
Date Published	May 2006
Format	Case Studies
Topics	Mobile - Wireless Communications, Sales - Marketing

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