Mobile - Wireless Communications White Papers
Mobile Marketing Association (MMA) Case Study: Killington Ski Resort
Overview Killington and Fulgent Media Group joined forces with g8wave, in an effort to reach out to skiers using their mobile phones and text messaging. Killington was looking for new channels to market to their existing audience as well as find effective, measurable ways to establish a dialogue with potential customers. The first in a series of campaigns designed to encourage skiers to register for "Killington Mobile" has begun in and around New York City. More than 300,000 drink coasters have been distributed in bars and nightclubs encouraging patrons to "Text in". Those that sign up (by sending "kski" or "kride" to 22122) will receive instant offers as well as other exclusive opportunities throughout the ski season.
| Publisher | Mobile Marketing Association (MMA) | File Format | HTML |
|---|---|---|---|
| Date Published | May 2006 | ||
| Format | Case Studies | ||
| Topics | |||
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