Mobile - Wireless Communications White Papers
Mobile Marketing Association (MMA) Case Study: Boerderij
Overview Boerderij, the Dutch independent weekly magazine for the agricultural sector and part of Reed Business Information, offers her readers actual agricultural market information, industry and products news. Emexus developed several tailor made SMS information services based on the available online content. Firstly there is a twice weekly SMS alert for pig farmers with news about the current selling prices of pigs, including international pig quotations from Germany and France. Furthermore farmers can subscribe to milk quota or the selling prices for potatoes and onions. Since the launch mid 2005 almost 30% of Boerderij's reader base is subscribed to one or more SMS information services.
| Publisher | Mobile Marketing Association (MMA) | File Format | HTML |
|---|---|---|---|
| Date Published | May 2006 | ||
| Format | Case Studies | ||
| Topics | |||
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