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Mobile - Wireless Communications White Papers

4INFO, Gannett & the USA Today Partnership

Overview USA Today promoted 4INFO's shortcode (44636) on the front of the sports and weather pages, to let their readers get instant mobile access to sports scores, fantasy sports stats, and weather updates. This is one of the largest distributions, in print, for a shortcode, due to the paper's 5.2 million reader circulation. Based on the success of the trial, Gannett, the US's largest newspaper group with 99 daily newspapers and a combined daily circulation of 7.6 million, announced a minority investment and marketing deal with 4INFO in early 2006. Using January 2006 as a base metric, 4INFO has seen amazing growth in the services that are being promoted by USA TODAY.

Further White Paper Details
Publisher	Mobile Marketing Association (MMA)	File Format	HTML
Date Published	May 2006	Downloads	7
Format	Case Studies
Topics	Mobile - Wireless Communications, Sales - Marketing

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