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Mobile Marketing Association (MMA) Case Study: Microsoft

Overview The goal was to persuade users of earlier versions of Microsoft Office - particularly "expert information workers" - that Microsoft Office 2003 provides features and functionality to help them work more effectively in today's business environment. The solution was a mobile, interactive marketing campaign on the AvantGo service that included two mobile advergames available for download from avantgo.com. Both games were promoted within the AvantGo mobile Internet service. Once downloaded, users could play the games on their mobile device anywhere, anytime.

Further White Paper Details
Publisher	Mobile Marketing Association (MMA)	File Format	HTML
Date Published	May 2006
Format	Case Studies
Topics	Mobile - Wireless Communications, Sales - Marketing

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First impressions of Microsoft Smartphone 2002 and the Orange SPV

While the usability and choice of content - there are a number of partners at launch from various games providers to enterprise software vendors such as PeopleSoft - is pretty good, we were particularly impressed by the pricing.

Channel:
Comment & Analysis

Nokia: When is a mobile phone not a mobile phone?

And as if to underline a commitment to more than handsets - Nokia's most lucrative business and the one in which it is by far the market leader - the company showed off a music stand you can slot a phone into and play MP3s and downloaded songs out...

Channel:
Mobile & Wireless

Apple uncloaks iTunes movie downloads

Movies can be downloaded in near-DVD quality, Jobs said during his presentation at the Yerba Buena Center for the Arts. Consumers will be able to play games on the devices, including Bejeweled, Cubis, Pac-Man, Tetris, Texas Hold 'em and Zuma.

Pizza sauce runs in our veins, says Domino's IT chief

Maybe they want to use their mobile device to play some games or whatever. The concept of customers playing mobile phone games in stores is one of the innovations she is piloting. Kimberlin won't employ anyone who doesn't like pizza - though some...

Complexity makes travellers miss their connection

G-HSPA offers an alternative, back-up connection but its slower speed and high charges per Mb downloaded will always limit its use for business travellers," he says. But now the problem for mobile workers is how to tap into all that increased...

The five products Apple must make

A dedicated device could persuade the gaming big boys to get on board and bring their users with them. The iPhone earned its cachet with geeks and the average Joe alike by following the Apple 'reassuringly expensive' model - it speaks volumes about...

Live Webcast: Telecoms 2.0 - Where is telecoms heading?

In this webcast, our panel of experts will review where we are with next generation telecoms in the UK, working through the concept of 'Telecoms 2.0': - Realising the potential of Next Generation Networks - why it isn't just about the technology? - What attributes should firms be looking for in their telco partner? - Is the relationship between telco provider and customer changing? - What things need to happen to make next generation services a reality? - You say you want the supplier to change. Do you want to change too? - What is Telecoms 2.0?

Publisher:
ZDNet UK

Telecom 2.0: Mind over matter

ntl:Telewest Business believes that the role of the telco is evolving. Gone are the days when it was enough to simply focus on circuits and minutes, customers now need a far higher degree of interaction and look for suppliers who will talk business solutions with them.

Publisher:
ntl:Telewest Business

IBM Information Server Change Data Capture

In today's fast-paced world, access to real-time data has never been more important. To be successful, organizations need to be able to report and analyze corporate data quickly and easily, regardless of what applications created the data, what platform they're running on, or what database they're stored in.

Publisher:
IBM

An examination of server consolidation: the trends that can drive efficiencies and help businesses gain a competitive edge

This white paper provides a starting point for organizations contemplating server consolidation. It includes an overview of server consolidation concepts and techniques and provides guidance on methodologies. It also looks at the potential cost savings associated with server consolidation and offers information on how organizations can sustain the advantage they have gained by consolidating their servers.

Publisher:
IBM

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