Sales - Marketing White Papers
Mobile Marketing Association (MMA) Case Study: General Motors
Overview There's a reason that the car Oprah Winfrey gave away to her stunned audience members in the fall of 2004 was a G6. The sport sedan is critical to General Motors initiative to revitalize its passenger car offerings. Aimed at a target audience ranging from 24 to 45 year olds, General Motors recognized the need to build a powerful buzz-generating mobile marketing program to connect the G6 with hip mobile trendsetters. To generate buzz among car aficionado's and camera phone enthusiasts, m-Qube helped Digitas, the agency of record, conceive and execute a cross-carrier picture messaging program.
| Publisher | Mobile Marketing Association (MMA) | File Format | HTML |
|---|---|---|---|
| Date Published | May 2006 | Downloads | 3 |
| Format | Case Studies | ||
| Topics | |||
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