Mobile - Wireless Communications White Papers
Mobile Marketing Association (MMA) Case Study: Renault
Overview Renault runs a consumer promotion twice a year for Renault car maintenance to end user car owners. Each event lasts one month and is packed with original Renault parts discounts and pre-determines maintenance menus for the car owners. The natural habit is to award consumers with a small present for their positive response to the campaign. The usual presents would be a coffee-cup with Renault logo or a polar vest for drivers. Renault wanted to introduce a new idea and better logistics this season. The new present idea needed to build a longer term relationship, be digital for logistic and fraud reasons. 121Metre introduced free 3-month SMS news package subscriptions provided by Turkcell to meet these targets.
| Publisher | Mobile Marketing Association (MMA) | File Format | HTML |
|---|---|---|---|
| Date Published | May 2006 | Downloads | 2 |
| Format | Case Studies | ||
| Topics | |||
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