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Mobile Marketing Association (MMA) Case Study: BP

Overview BP in Turkey has a system called "Tasitmatik". Companies that have fleets subscribe to this program. They don't pay at the station, they get a bill periodically. Not all stations have this facility. Therefore, clients need to know which stations provides this service. LBS was the perfect solution. Figensoft is specialized in LBS. The service enables the mobile user to find the nearest station by sending a text message. User writes the brand name and sends it to Turkcell service short code. All the BP stations are located by GPS and stored in the database. When the text message is received, their location is found using a Mobile Positioning System.

Further White Paper Details
Publisher	Mobile Marketing Association (MMA)	File Format	HTML
Date Published	May 2006	Downloads	1
Format	Case Studies
Topics	Mobile - Wireless Communications, Sales - Marketing, GPS - GIS

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