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Mobile Marketing Association (MMA) Case Study: Hyundai

Overview The challenge was to promote the new Hyundai Accent Era by encouraging potential customers to participate in a test drive in a cost efficient way, utilizing the mobile channel. The campaign was announced through ATL channels, including TV. Those who participated in the test drive received a unique code to enter a competition via their mobile phone. The prizes of the competition included 1 Hyundai Accent Era, 10 tickets for the World Cup, and every 50th entrant won a soccer ball. 15,000 potential customers participated in the test drive and SMS campaign.

Further White Paper Details
Publisher	Mobile Marketing Association (MMA)	File Format	HTML
Date Published	May 2006
Format	Case Studies
Topics	Mobile - Wireless Communications, Sales - Marketing

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