Mobile - Wireless Communications White Papers

Mobile Marketing Association (MMA) Case Study: Ulker Golf

Overview The objectives were to undertake a mobile sweepstakes campaign for the Golf ice-cream brand of Ulker company which is Turkey's largest Food company, a mobile campaign that is simple and fun for the end-user. The target group was especially young ice cream consumers. TV, FM Radio Stations, Newspapers, POP (wobblers, stickers, posters etc.) were used in the campaign.

Further White Paper Details
PublisherMobile Marketing Association (MMA) File FormatHTML
Date PublishedMay 2006
FormatCase Studies   
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