Mobile - Wireless Communications White Papers
Mobile Marketing Association (MMA) Case Study: Ulker Golf
Overview The objectives were to undertake a mobile sweepstakes campaign for the Golf ice-cream brand of Ulker company which is Turkey's largest Food company, a mobile campaign that is simple and fun for the end-user. The target group was especially young ice cream consumers. TV, FM Radio Stations, Newspapers, POP (wobblers, stickers, posters etc.) were used in the campaign.
| Publisher | Mobile Marketing Association (MMA) | File Format | HTML |
|---|---|---|---|
| Date Published | May 2006 | ||
| Format | Case Studies | ||
| Topics | |||
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White Paper RSSAT Commands for GSM/GPRS Wireless Modems: Reference Guide
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Intrinsically Safe and Non-Incendive Certified Mobile Computers for Hazardous Environments
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Chosing a Smart Card for Secure Wireless E-Commerce
In order to participate in mobile e-commerce based on the security services offered by a Public Key Infrastructure (PKI), the user must have a portable device that is both physically...
