Mobile - Wireless Communications White Papers
Determinants of the Adoption of Customer-Oriented Mobile Commerce Initiatives
Overview This paper investigates organizations implementing mobile commerce initiatives. Mobile commerce (M-commerce) is defined as the wireless B2B and B2C exchange of operational and financial data within a supply chain. Based on a survey conducted with 159 Canadian and Scandinavian executive managers, this paper tests several theoretical determinants of customer-oriented m-commerce initiatives. The paper helps better define the profile of potential adopters of m-commerce. On a more theoretical point of view, the results suggest that m-commerce comes as a second step to e-commerce.
| Publisher | Ecole Polytechnique de Montreal | File Format | |
|---|---|---|---|
| Date Published | January 2004 | ||
| Format | White Papers | ||
| Topics | |||
-
Did you find this white paper useful? 2 out of 4 users found this white paper useful
White Paper RSS
Download
Register
