Individuals surveyed by NetGenesis at a series of European seminars voiced their concerns for the need for an industry-wide e-metrics standard. The survey also revealed that across Europe a new focus on ROI has emerged over the past twelve months.
The analyst house believes that addressing these three issues will be crucial in helping businesses achieve return on investment (ROI) and cutting costs. Philip Carnelley, software research director at Ovum, said: "With no 'next big thing' in sight...
However, to keep the customer relationship management behemoth ticking over, IDC says that maintaining return on investment is more than a buzzword - it's a necessity, as technology buyers shave shifted from investing in CRM needing to justify the...
He added that if companies can push business intelligence deeper into the organisation they'll get a better ROI than if you just give it to "the analysts and the people on the board". Dan Vesset, IDC business analytics software research director...
Banking group HSBC has adopted new business analytics software from Experian-Scorex to help the lending decisions of its global credit application processing unit. HSBC will implement the Strategy Management business rules engine product to help...
CIOs that want to protect their IT budget from being slashed need to develop business analytic capabilities, according to new research from IT analyst group Gartner. Pressure on IT budgets should be relieved by 2010, said Gartner analyst Marcus...
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