White Papers

A Marketing Maturity Model for IT: Building a Customer-Centric IT Organization

• Tags:
• relationship,
• marketing,
• differences,
• knowledge

Overview Despite a variety of management tools, valuable management prescriptions, and the desire of Information Technology (IT) managers and business managers alike to build a better relationship, the current state of the IT-business relationship is far from ideal. Although many believe the difficulty in managing this relationship is rooted in differences in knowledge, culture, motivation, and language, in this paper, it is argued that the key to managing relationships is in the frame of reference and that a marketing perspective can prove valuable. The paper outlines how concepts from marketing are useful within an IT context and proposes a marketing maturity model for IT executives to assess how to enhance their relationship with their business counterparts.

• 
• Did you find this white paper useful?

• Subscribe to the IT White Papers Newsletter
• White Paper RSS