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Uncover new ways to track, influence and guide customer behavior
Overview Today's retailers face tremendous challenges in customer management because of the necessity of translating constantly changing data from many disparate sources into actionable information to drive higher levels of customer acquisition, loyalty and sales growth. Due to the volume and complexity of the data involved, many retailers are creating unified repositories of that data known as data warehouses. These serve the entire retail team as a single, consistent, up-to-date source of data, supporting more innovative strategies and tightly coordinated executions. Data warehouses are often used in conjunction with critical reporting and analytical tools. Therefore, the capability to leverage a wide variety of tools is a critical factor in your team's ability to make faster, more efficient use of your retail data warehouse.
| Publisher | IBM | File Format | |
|---|---|---|---|
| Date Published | June 2005 | ||
| Format | White Papers | ||
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