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Fast Enough Isn't Good Enough: Web Site Performance Metrics for the New Millennium

Overview The data in this paper makes clear that the evaluation of a Web site's effectiveness requires more than the measurement of its speed. In fact, speed is only one of several factors that impact a site's business value. And business value is what the Web is - or should - be all about. Internet executives who want to win and retain online customers must understand that speed is only one dimension of site performance. If they don't, they will lose customers and realize poor returns on their Internet investments - no matter how quickly their home pages load. This paper offers important insights into how to develop a more realistic and effective model for Web performance.

Further White Paper Details
Publisher	Gomez	File Format	PDF
Date Published	July 2003	Downloads	2
Format	White Papers
Topics	N/A

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