White Papers

Case Study: Egg

Overview Egg, the leading UK e-commerce financial services company, was launched by the Prudential in October 1998. Egg was created as a direct customer relationship business, with the objective of delivering personalized consumer experiences for customers. Critical to achieving this objective was the capability to have one universal view of every customer; a view under-pinned by a robust, flexible, scalable, and performant IT infrastructure. Egg had comprehensively researched the world's leading CRM solutions, and chose GT-X as the technology best able to meet their requirements.

Further White Paper Details
PublisherGraham Technology File FormatPDF
Date PublishedJanuary 2006 Downloads3
FormatCase Studies   
Topics
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