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How the History Channel Used Two-Way Mobile Interaction Via SMS to Boost Ratings and to Build a Mobile Community

Overview With a new line up of prime time series, The History Channel needed to find a creative way to reach its target audience, which was primarily made up of men between the ages of 25 and 54. In a two-phased approach, The History Channel worked with Enpocket to build a mobile community of viewers with the launch of its hit show 'BARBARIANS', then leveraged their audience for more interactive game play with a second round of shows, 'Decisive Battles' and 'Command Decisions'.

Further White Paper Details
Publisher	Enpocket	File Format	PDF
Date Published	January 2006	Downloads	3
Format	Case Studies
Topics	N/A

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