White Papers

NBA Basketball Fans Go One-on-One With the TNT Crew Using Their Mobile Phones

Overview In an effort to create new interactive services for customers, Verizon Wireless and TNT joined forces to offer armchair pundits a chance to outsmart the TNT Crew of legendary basketball players and experts. Enpocket provided TNT and Verizon with a mobile marketing solution that invited participation from fans and enriched the overall viewer experience.

Further White Paper Details
PublisherEnpocket File FormatPDF
Date PublishedJanuary 2006
FormatCase Studies   
Topics
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