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Manchester City Kicks Off Innovative Smart-Card Services and Sponsorships With Wireless, RF-Enabled Intelligent Stadium

Overview Manchester City Football Club, one of the UK's oldest soccer clubs, is pioneering an advanced wireless solution based on an RF-enabled Fortress Smart FC Scheme system. The Intelligent Stadium solution from HP, Fortress GB, and Cisco Systems admits up to 1,200 patrons per minute into the 48,000-seat stadium; extends access to real-time information and e-purse transactions stadium-wide; supports customer relationship management (CRM); and enables the club and its sponsors to create and deliver CRM-driven joint products that build fan relationships, brand value, and revenues.

Further White Paper Details
Publisher	Hewlett-Packard	File Format	PDF
Date Published	January 2006	Downloads	2
Format	Case Studies
Topics	N/A

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