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AstraZeneca Empowers Its Field Sales Force With mySAP Customer Relationship Management

Overview The German subsidiary of the multinational pharmaceutical corporation AstraZeneca saw a chance to improve its field sales operations and staff productivity. By implementing mySAP Customer Relationship Management, field salespeople have instant access to vital customer, product, and sales information. Furthermore, AstraZeneca has increased revenues with more customer visits. Processes are more efficient, back-office costs are down, and customers have a higher level of satisfaction.

Further White Paper Details
PublisherSAP File FormatPDF
Date PublishedJanuary 2006 Downloads7
FormatCase Studies   
Topics
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