White Papers

Waters Experiences 50% Increase in Response Rates and $800,000 in Efficiency Gains With mySAP CRM

Overview Waters Corporation has a reputation for excellence. That's why it implemented mySAP Customer Relationship Management to improve customer interactions and better target audiences globally with results-oriented marketing campaigns. As a result, sales and services have been optimized with more qualified customer information - enabling the company to maintain its leading marketplace edge, while gaining more than $800,000 from higher efficiency levels in lead qualification.

Further White Paper Details
PublisherSAP File FormatPDF
Date PublishedJanuary 2006
FormatCase Studies   
Topics
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