White Papers

Macromedia Case Study: Art Institute of Phoenix

• Tags:
• students,
• institute,
• campaign,
• box

Overview Art Institute of Phoenix (AiPX), with 1200 students, offers associate and bachelor's degrees in a wide variety of design and media arts programs. To find compelling projects, the faculty often looks outside the box - and outside the school. The assignment for 2004 was to promote the importance of the International Space Station. Deliverables included an ISS promotional campaign, and two 30-second public service announcement (PSA)-style video presentations. A 60-member team of students from AiPX and Arizona State University (ASU) collaborated on the project. The students used Studio MX 2004 with Flash Professional, including Macromedia Dreamweaver MX 2004 and Fireworks MX 2004, to create the PSAs.

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