White Papers

The Missing Link in CRM

Overview Most Customer Relationship Management (CRM) systems don’t facilitate teamwork; they are missing a combination of asynchronous and real-time collaboration applications. Asynchronous collaboration tools such as threaded discussions, workflow and document management streamline the CRM process. Real-time collaboration solutions such as voice and web conferencing are already widely used, but without “presence”—the ability to know who is available via phone or email or instant message.

Presence detection is a powerful adjunct to instant voice and web conferencing because it allows individuals or project teams to meet instantly in real-time, to work together using exactly the information they need. This results in greater responsiveness to business relationships, in terms of problem resolution, document review, brainstorming, and knowledge management.

Further White Paper Details
PublisherSiteScape File FormatPDF
Date PublishedSeptember 2005 Downloads14
FormatWhite Papers   
Topics
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