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Program Management: Linking Business Strategy to Product and IT Development

• Tags:
• program,
• product development,
• program management,
• project management

Overview Even though program management is a widely used and accepted approach to managing complex product development and infrastructure efforts, its definition, methods and tools are not widely understood. This paper is intended to demystify the program management business model by defining program management, describing its link to business strategy, clarifying the difference between program and project management, and describing how program management is implemented in two well known high technology product development companies, Intel Corporation and Tektronix, Inc.

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