Forrester associate analyst Manuel Mendez said: "IT departments will need to focus on generating more new IT investment budget for critical business objectives like customer acquisition and retention and for key IT initiatives like configuration...
Speaking at the NCC conference on 'The next role of the IT leader' in London, David Metcalfe, research director at Forrester Research, said investment in technology is coming under increasing scrutiny and control of non-tech board members.
It could be a great opportunity for marketers as well, especially in the case of AOL and Google, because they have the chance to reach very different users, which is an attractive proposition. Charlene Li, an analyst with Forrester Research, said...
One of the hottest segments in the industry, cost-per-click advertising lets marketers bid for placement in search results related to specific keywords; those results are displayed on a network of popular sites such as Yahoo and MSN.
In April, Forrester Research predicted that 74 per cent of small companies are planning to purchase new servers this year and that 65 per cent plan to buy new storage gear. Other features of the Dell/EMC AX100 include software for data snapshots...
But today, Global 2,500 eBusinesses want high-end servers like Sun E10000s, IBM S80s, and HP 8700s for their Internet infrastructures, and Forrester sees that shift accelerating. Microsoft: Forget the Appeal
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