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mySAP SRM and mySAP CRM Help a Leading Motorclycle Maker to Streamline Its Transactions With Suppliers and Dealers
Overview Founded in 1984, Hero Honda Motors Ltd. is India's largest motorcycle manufacturer, commanding a 48% share of the national market. In India's highly competitive motorcycle manufacturing sector, streamlined operations and effective business relations are essential. To improve information exchange with its many partners, Hero Honda decided to introduce leading-edge supplier and customer relationship management capabilities. Hero Honda opted for the powerful self-service features of mySAP Supplier Relationship Management (mySAP SRM), plus the e-commerce capabilities of mySAP Customer Relationship Management (mySAP CRM). They chose SAP over the competition because the software could be seamlessly integrated into their existing environment.
| Publisher | SAP | File Format | |
|---|---|---|---|
| Date Published | December 2005 | Downloads | 3 |
| Format | Case Studies | ||
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