White Papers

A Brewing Giant Rebuilds Its Model of the Customer Model With mySAP Customer Relationship Management

• Tags:
• inventory,
• customer relationship management,
• field,
• automation

Overview The name "Heineken" is synonymous with beer, even without taking into account the other brands that have been acquired by this historic Dutch company, which sells its products in more than 170 countries. The company faced the challenge of introducing a completely new customer relationship model, build a call center to off-load the sales staff, develop field sales automation tools and implement vendor-managed inventory (VMI). In a far-reaching customer relationship management (CRM) project, the company completely revamped its customer relationship model, built a new call center to off-load the sales staff, developed field sales automation tools, and integrated supply chain management with customer relationship management to implement vendor-managed inventory. The processes are driven by the mySAP Customer Relationship Management (mySAP CRM) solution.

• 
• Did you find this white paper useful?

• Subscribe to the IT White Papers Newsletter
• White Paper RSS