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Rohm and Haas Uses mySAP CRM to Drive Business Growth

Overview Rohm and Haas is a $6 billion company headquartered in Philadelphia, PA. It is one of the world's largest manufacturers of specialty chemicals, employing more than 17,000 employees and operating 140 research and manufacturing locations in 27 countries. Rohm and Haas implemented mySAP Customer Relationship Management (mySAP CRM) to drive business growth. The company is using the solution's mobile sales capabilities and interaction center to exchange back-office information bidirectionally with customer-facing account teams. This enables the teams to formulate a clear picture of what's going on in accounts across diverse locations and regions so they can make informed decisions and identify opportunities for growth.

Further White Paper Details
Publisher	SAP	File Format	PDF
Date Published	November 2005
Format	Case Studies
Topics	N/A

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